Your Digital Growth Team Valor& Media
Building bold. Breaking ordinary. Since 2010.
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Building bold. Breaking ordinary. Since 2010.
Your Business Profile is the highest-leverage asset in local search. It's where the map pack ranks, where reviews live, where photos drive direction requests, and where most local discovery happens before your website is ever clicked. At Valor& Media, we treat GBP like the conversion channel it actually is — optimizing every field, post, photo, and signal Google measures to turn profile views into phone calls, bookings, and walk-ins.
Every GBP feature optimized and managed
Google rewards completeness with rankings and conversion lift — complete profiles are 70% more likely to attract visits. We maximize every field: primary and secondary categories, attributes, services, products, hours, descriptions — the small details most agencies leave blank.
Profile views are vanity. Calls, bookings, and direction requests are revenue. We engineer photos, posts, services, and CTAs to convert — profiles with 100+ photos consistently outperform competitors with sparse media on calls, clicks, and direction requests.
Most GBPs are set-and-forget — that's why they don't rank. We run weekly Google Posts, monthly photo refreshes, and active Q&A management to feed Google the freshness signals the algorithm actually rewards.
From the first impression photo to the latest review response — every touchpoint inside your Business Profile, owned and optimized.
Every field, every signal, every interaction — the full stack of GBP work that moves rankings and conversions.
New profile creation, claim and verification of existing listings, suspended profile recovery, and ownership transfer — we handle the full foundation including video verification, postcard verification, and reinstatement appeals when things go wrong.
Primary and secondary category research, full attribute selection (accessibility, payments, amenities), and service catalog buildout with descriptions — the deep configuration that signals exactly what your business does to Google's algorithm.
Weekly Google Posts (offers, events, products, updates), monthly photo refreshes, video uploads, and seasonal updates — the freshness cadence that keeps your profile active in Google's eyes and engaging to searchers ready to convert.
Review generation campaigns, response management on every review (positive and negative), proactive Q&A seeding with brand-friendly answers, and messaging setup with response-time monitoring — the engagement signals that drive ranking and trust.
We audit your profile completeness, category accuracy, photo quality, post cadence, review velocity, and competitor profiles to map every gap and ranking opportunity hidden in your listing.
We rebuild every field — categories, attributes, services, products, descriptions, hours — and handle verification, ownership transfers, or suspension recovery if needed.
We deploy a weekly post calendar, monthly photo and video uploads, Q&A seeding, and review request flows — the freshness Google rewards and customers respond to.
We respond to every review and message, monitor GBP Insights monthly, track call and direction trends, and report exactly what's moving rankings and conversions.
Let's audit your GBP, fix every ranking gap, and turn your Business Profile into the highest-converting asset in your local marketing stack.
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