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Building bold. Breaking ordinary. Since 2010.
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Building bold. Breaking ordinary. Since 2010.
Google Ads isn't the whole search game. Microsoft Ads reaches 653 million unique searchers across Bing, Yahoo, AOL, and DuckDuckGo — often at 30–50% lower CPC than Google. At Valor& Media, we help you tap into this underpriced traffic source and turn Bing's higher-intent, older, higher-income audience into real revenue.
Microsoft owns LinkedIn — meaning we can target your ads by company, job title, industry, and seniority. B2B gold that Google simply cannot match.
Less competition on Bing means cheaper clicks. We routinely see 30–50% lower CPCs vs Google Ads for the exact same keywords — with conversion rates just as strong.
We import your existing Google Ads campaigns into Microsoft Ads, then rebuild them for Bing's algorithm — audience nuances, ad copy, bidding strategy tailored.
These services can be tailored to meet the specific needs of your business and campaigns.
Complete Microsoft Advertising account setup, conversion tracking, UET tag installation, and seamless import of your existing Google Ads campaigns with Bing-specific optimization.
High-intent search campaigns and Microsoft Shopping ads optimized for Bing's audience — keyword research, ad copy, negative keywords, and bid management that actually converts.
Microsoft's exclusive LinkedIn Profile Targeting — reach specific industries, job titles, and companies. The B2B audience advantage no other ad platform can offer.
Microsoft Audience Network display ads on MSN, Outlook, Edge browser homepages, and partner sites. Native placements with premium inventory at affordable CPMs.
We analyze your current Google Ads, Bing account (if any), competitors on Bing, and your business goals to build a custom Microsoft Ads strategy.
Full Microsoft Advertising account build, UET tracking installation, Google Ads import, and Bing-specific structure for maximum algorithm performance.
We go live with carefully staged campaigns, monitor daily for the first two weeks, and continuously optimize bids, keywords, and ad copy for best ROAS.
Monthly performance reports with transparent metrics, ROAS breakdowns, and clear next steps — plus strategic scaling of what's working.
Let's tap into 653 million untapped searchers — at half the cost of Google Ads.
Book My Microsoft Ads Strategy Call