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The same internal audit framework we run on every client engagement — covering technical SEO, on-page, content, local, link building, and conversion. Spot the gaps in your own marketing in under 30 minutes.
No email, no sign-up — just click and the PDF downloads instantly.
Downloaded by 2,400+ marketers at companies including B2B SaaS, e-commerce brands, and growth-stage startups across the US, UK, and APAC.
Each section walks you through the exact checks our team runs before recommending any work — with the "why this matters" alongside every item, so you're not just ticking boxes.
Core Web Vitals, indexation, schema markup, canonicals, mobile-first compliance, HTTPS implementation, sitemap health, and crawl budget hygiene — everything Google needs to render and trust your site.
Title tags, meta descriptions, H1 uniqueness, internal linking depth, anchor text relevance, image alt attributes, URL structure, keyword cannibalization audit, content freshness signals, and E-E-A-T author byline checks.
Topical clusters, search intent alignment, content gap analysis, AI-overview readiness, FAQ schema coverage, content decay signals, and the SERP-feature opportunities you're leaving on the table.
Google Business Profile completeness, NAP consistency across the top 25 directories, citation accuracy, review velocity, location-page architecture for multi-area businesses, and the local schema you should have but probably don't.
Referring domain quality scan, toxic link audit, anchor-text distribution review, lost-link recovery opportunities, competitor link gap analysis, broken backlink reclamation, and HARO/digital-PR readiness.
GA4 event setup, Search Console connection, conversion path attribution, key page conversion-rate audit, CTA hierarchy review, mobile conversion gaps, lead form friction points, and the analytics blind spots most teams miss.
Use it as a self-audit framework, a hand-off doc for freelancers, or a quarterly health-check for the website you inherited but don't fully trust.
Get a fast read on whether your site is technically sound before sinking another quarter's budget into ads or content. Find the leaks first.
Use it as a discovery template with new clients. We've heard from a few who turned it into the framework for their own client onboarding — that's allowed.
I expected a watered-down marketing PDF. Got a 14-page audit doc I now use with my freelancers. Item 34 alone caught a canonical issue that had been killing 6 of our top pages.
Honestly more useful than the $2,400 audit we paid for last quarter. The local-SEO section finally explained why our map pack rankings were stuck — and what to actually do about it.
I run a 6-person agency and I've quietly turned this into our discovery framework. Don't tell them. Item 41 (lost-link recovery) found us $12K in wins for a client in week one.
Genuinely free. Click the download button, the PDF lands on your device instantly. No call required, no calendar widget, no "talk to sales" detour, no email gate.
A clean 14-page PDF that prints beautifully and reads great on a tablet. Designed to be marked up directly or used as a reference doc alongside your own audit spreadsheet.
We can't — we don't ask for your email. Click the button, the PDF downloads, and that's the entire transaction. No list, no drip sequence, no follow-ups. Just a download.
About 60% of items any marketer can run themselves with free tools (Search Console, PageSpeed Insights, GA4). The other 40% are flagged with "ask your developer" or "send to a contractor" notes — so nothing's a black box.
No email, no sign-up, no sales call. Just click and the PDF lands on your computer in seconds.