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Building bold. Breaking ordinary. Since 2010.
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Building bold. Breaking ordinary. Since 2010.
Citations — the mentions of your business name, address, and phone across the web — sit among the top local ranking factors per Moz's Local Search Ranking Factors study. But a single inconsistent NAP across directories can quietly tank your map pack visibility. At Valor& Media, we manually audit, clean, and build citations across 50+ top-tier directories, the four major data aggregators, and industry-specific platforms — the proof signals Google needs to trust and rank you locally.
Submitted across the directories that move local rankings
Most agencies blast spam software at every directory. We don't. Every citation is built by hand with verified contact info, complete profiles, accurate categories, and proper photos — because Google penalizes the thin, half-completed listings auto-tools leave behind.
Adding new citations to a profile with inconsistencies actually makes the problem worse. We audit every existing citation, fix conflicting NAP data, and reclaim duplicate listings first — then build new citations from clean, standardized data Google can actually trust.
General directories aren't enough. We map and submit to the niche platforms your category actually needs — Avvo for legal, Healthgrades for medical, Houzz for home services, TripAdvisor for hospitality — the citations that drive both rankings and conversion-ready traffic.
Real local authority comes from breadth across all four citation types — not from spamming the same 20 generic directories every competitor already uses.
From audit to ongoing maintenance — the full citation operations stack delivered manually, accurately, and at scale.
Discover every existing citation across 200+ directories, identify every NAP inconsistency, claim or merge duplicate listings, and standardize your name, address, and phone format — the cleanup most agencies skip but Google rewards heavily.
Manual submission to the 50+ highest-authority general directories — Yelp, BBB, Yellow Pages, Apple Maps, Bing Places, Foursquare, Citysearch, MerchantCircle, Manta, and more — with fully completed profiles, photos, hours, services, and category accuracy.
Submission to the four major data aggregators — Data Axle, Foursquare, Localeze (Neustar), and Yext — that automatically push your business data to hundreds of smaller directories, GPS systems, and voice search indexes downstream.
Category-specific submissions to platforms like Avvo (legal), Healthgrades and Zocdoc (medical), Houzz and Angi (home services), TripAdvisor (hospitality), and 50+ industry-specific sites that drive conversion-ready local traffic, not just rankings.
We crawl 200+ directories to surface every existing mention of your business, flag every NAP inconsistency, duplicate, and outdated listing — the full audit before anything new gets built.
We standardize your NAP format, fix or claim incorrect listings, merge duplicates, and update outdated profiles — the foundation that makes new citations actually compound instead of confuse.
We manually submit fully completed profiles to top-tier directories, the four data aggregators, and industry-specific platforms — categories, hours, photos, services, all populated correctly the first time.
We monitor citations monthly for new errors or duplicate creep, maintain profiles as your business evolves, and submit to new platforms as they emerge — the ongoing work that compounds local authority over time.
Let's audit your existing citations, fix every inconsistency, and build the citation foundation Google needs to rank you in the local 3-pack — across every directory, aggregator, and industry niche that actually matters.
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