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Building bold. Breaking ordinary. Since 2010.
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Building bold. Breaking ordinary. Since 2010.
Plumbers, HVAC, roofing, electricians, landscaping, solar, construction, appliance repair, pressure washing, housekeeping — Valor& Media runs paid media that generates booked jobs, not just clicks. Emergency search, seasonal demand, and high-ticket project leads, all handled.
This is for home services businesses — HVAC, roofing, plumbing, electrical, landscaping, solar, pressure washing, and more — that need booked jobs, not just leads. Valor& Media runs Local Services Ads, Google Ads, and Meta campaigns engineered for residential service phone calls and form fills.
Home services advertising is brutally local, brutally urgent, and brutally competitive. A homeowner with a burst pipe or a broken AC in July doesn't comparison shop — they call the first legitimate result. Valor& Media combines Local Services Ads for contractors, HVAC marketing agency experience, and plumber Google Ads expertise to make sure that first legitimate result is you.
Burst pipes, broken AC, no heat, sparking outlets — these searches close on the first phone call. Dayparted, call-answered, and LSA-ranked ads capture intent before the next result steals it.
Google's "Guaranteed" green badge now wins 3–5x better cost-per-booked-job for plumbers, HVAC, electricians, and roofers. If your agency isn't managing LSA bidding, verification, and disputes, you're overpaying for every call.
HVAC, landscaping, roofing, and solar each have distinct surges and dry spells. Calendar-aware campaign architecture captures peak demand and keeps spend efficient in slow months.
Review velocity directly drives LSA rank, Map Pack visibility, and paid ad quality scores. Home services is the one industry where review-generation automation produces the biggest ad-spend multiplier over time.
If your home services business isn't producing booked jobs, ringing phones, and a stacked dispatch board — you're not alone. These are the exact problems we fix every day.
If one of those sounded like your last quarter, you're not alone — and you're not stuck. We specialize in fixing broken home services ad accounts, rebuilding the funnel underneath them, and turning paid media into a predictable growth engine you can actually budget around.
Valor& Media works with home services businesses of every size and specialty. If you operate in one of the categories below, we can build a paid media engine tuned to how your customers actually buy.
Same-day Google Search campaigns, call-only ads, and brand-specific (Samsung, LG, Sub-Zero) targeting.
Full-service GC campaigns on Meta and Google for residential remodel, new build, and commercial construction.
Seasonal Meta campaigns, before/after reels, and neighborhood-density route-optimized targeting.
Recurring-service Meta and Google campaigns, move-in/move-out funnels, and Airbnb-host B2B targeting.
Local Services Ads and Google Search, seasonal tune-up campaigns, and equipment-replacement high-ticket Meta funnels.
High-ticket Meta and YouTube campaigns with state-incentive creative and battery-backup upsell funnels.
LSA and Google Search for emergency calls; Meta for panel upgrades, EV chargers, and whole-home rewires.
Storm-response campaigns, insurance-claim funnels, and premium/luxury roofing Meta and YouTube targeting.
Design-build Meta campaigns, seasonal maintenance Google Ads, and irrigation/hardscape upsell funnels.
Emergency-call LSA, water-heater/repipe Google Search, and preventive-maintenance membership Meta campaigns.
Every Valor& Media home services campaign is built around six specific growth levers. You don't need all six firing on day one — but the more we layer in, the more predictable your pipeline gets.
Google Local Services Ads (LSAs) — the "Google Guaranteed" boxes above Search results — are now the highest-converting channel for plumbers, HVAC, electricians, roofers, appliance repair, and housekeeping. We manage license verification, review-velocity campaigns, bid pacing, and dispute management for every bogus lead you're charged for. Most clients see 3–5x better cost-per-booked-job versus traditional Search.
If you don't answer calls after 8pm or on Sundays, why are you paying for ads then? We daypart your campaigns to match your actual dispatch hours, pause spend during holidays and truck-full days, and surge bids during storm events (wind, freeze, hurricane) when emergency demand spikes 5–10x.
Your business isn't evergreen — it's cyclical. We pre-build seasonal campaign libraries: HVAC tune-ups in spring and fall, AC repair in June–August, heating in November–January, landscaping in March–October, roofing post-storm, solar aligned with utility rate changes and tax-credit deadlines. Launch button ready, not scrambling mid-season.
$30,000 solar installs and $25,000 roof replacements don't sell on a call-now ad. We build multi-step funnels — ad → ROI calculator or estimate tool → address and phone capture → sales rep outreach — with retargeting across YouTube, Meta, and Display. Our typical solar cost-per-closed-deal is 40–60% below the lead-reseller industry average.
Your Google Business Profile directly impacts LSA ranking, organic Map Pack visibility, and even paid ad quality scores. We run automated post-service review-request campaigns (branded text with one-click link), photo-upload campaigns, and Q&A management that compounds your ranking over time — at no ad spend.
For housekeeping, lawn care, and pressure washing, recurring revenue is the business model. We structure lead funnels around "first clean free" or "10% off first visit" offers with auto-scheduling into recurring weekly/bi-weekly plans. Lifetime value per customer triples versus one-time job advertising.
A residential HVAC company in a mid-sized market was spending $18,000/month on Google Ads with a $62 cost-per-lead and 22% close rate. Valor& Media migrated 40% of spend to Local Services Ads, restructured Search into service-specific landing pages (AC repair, heat pump, duct cleaning, tune-up), and deployed automated review-request SMS.
Result: Within 120 days, cost-per-lead dropped to $18, close rate rose to 34%, and booked job revenue increased 208% on the same total budget.
See the full Valor& Media case study libraryThese answers are engineered for AI Overview citation, voice search, and featured snippets. Each answer is direct, complete, and front-loaded with the answer you need.
We're not a hands-off agency, and we're not a set-it-and-forget-it platform. Valor& Media partners with a limited number of home services clients at a time — because real performance takes real attention.
A 30-minute call with a Valor& Media strategist. You'll walk away with a clear picture of what's working, what's not, and exactly what a winning home services paid media program looks like for your business. No pitch. No pressure. Just strategy.
