Valor& Media
Your Digital Growth Team Valor& Media

Building bold. Breaking ordinary. Since 2010.

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Free download · No credit card

The 50-point
marketing audit
checklist

The same internal audit framework we run on every client engagement — covering technical SEO, on-page, content, local, link building, and conversion. Spot the gaps in your own marketing in under 30 minutes.

No email, no sign-up — just click and the PDF downloads instantly.

14-page PDF
50 audit points
30-min self-audit
What's inside

Six sections. Fifty audit points. Zero fluff.

Each section walks you through the exact checks our team runs before recommending any work — with the "why this matters" alongside every item, so you're not just ticking boxes.

01

Technical foundation 8 points

Core Web Vitals, indexation, schema markup, canonicals, mobile-first compliance, HTTPS implementation, sitemap health, and crawl budget hygiene — everything Google needs to render and trust your site.

02

On-page SEO 10 points

Title tags, meta descriptions, H1 uniqueness, internal linking depth, anchor text relevance, image alt attributes, URL structure, keyword cannibalization audit, content freshness signals, and E-E-A-T author byline checks.

03

Content depth & intent match 9 points

Topical clusters, search intent alignment, content gap analysis, AI-overview readiness, FAQ schema coverage, content decay signals, and the SERP-feature opportunities you're leaving on the table.

04

Local SEO & map pack 8 points

Google Business Profile completeness, NAP consistency across the top 25 directories, citation accuracy, review velocity, location-page architecture for multi-area businesses, and the local schema you should have but probably don't.

05

Backlinks & authority 7 points

Referring domain quality scan, toxic link audit, anchor-text distribution review, lost-link recovery opportunities, competitor link gap analysis, broken backlink reclamation, and HARO/digital-PR readiness.

06

Conversion & tracking 8 points

GA4 event setup, Search Console connection, conversion path attribution, key page conversion-rate audit, CTA hierarchy review, mobile conversion gaps, lead form friction points, and the analytics blind spots most teams miss.

Built for the people who'll actually use it

In-house marketing managers

Use it as a self-audit framework, a hand-off doc for freelancers, or a quarterly health-check for the website you inherited but don't fully trust.

Founders & growth leads

Get a fast read on whether your site is technically sound before sinking another quarter's budget into ads or content. Find the leaks first.

Freelancers & consultants

Use it as a discovery template with new clients. We've heard from a few who turned it into the framework for their own client onboarding — that's allowed.

From people who downloaded it
I expected a watered-down marketing PDF. Got a 14-page audit doc I now use with my freelancers. Item 34 alone caught a canonical issue that had been killing 6 of our top pages.
SEO Lead B2B fintech
Honestly more useful than the $2,400 audit we paid for last quarter. The local-SEO section finally explained why our map pack rankings were stuck — and what to actually do about it.
Marketing Manager Multi-location services
I run a 6-person agency and I've quietly turned this into our discovery framework. Don't tell them. Item 41 (lost-link recovery) found us $12K in wins for a client in week one.
Agency owner Boutique SEO consultancy

Quick questions, quick answers

Is it really free, or do I have to "book a call" first?

Genuinely free. Click the download button, the PDF lands on your device instantly. No call required, no calendar widget, no "talk to sales" detour, no email gate.

What format is it — PDF, Notion, spreadsheet?

A clean 14-page PDF that prints beautifully and reads great on a tablet. Designed to be marked up directly or used as a reference doc alongside your own audit spreadsheet.

Are you going to spam me with emails?

We can't — we don't ask for your email. Click the button, the PDF downloads, and that's the entire transaction. No list, no drip sequence, no follow-ups. Just a download.

Do I need to be technical to use it?

About 60% of items any marketer can run themselves with free tools (Search Console, PageSpeed Insights, GA4). The other 40% are flagged with "ask your developer" or "send to a contractor" notes — so nothing's a black box.

One click. One PDF. Done.

Get the checklist your audit deserves.

No email, no sign-up, no sales call. Just click and the PDF lands on your computer in seconds.

Instant delivery 14-page PDF No sign-up, ever